Starting a business from scratch is the dream of many Italians who try to start their own business every day, despite the financial difficulties, a slow bureaucracy and a whole series of unnerving taxes. The desire to open something out of nothing is also often a need, since finding a job is always more difficult: we therefore try to try something alternative, like a vintage clothing store, or an ethnic restaurant, or a something related to the diverse world of internet and communication. Let’s see how to start a business from scratch, with some effective trickery and intelligent suggestion. In the latest business news this is a very important matter.

• needed
• expert accountant
• marketing and SEO consultant
• any friend who has legal knowledge

Initial starting idea

The first thing to do is to circumscribe the initial idea which can be an interest that you cultivate in your spare time, your passion or the dream in the drawer that turns into reality. Before taking any wrong step, it is important to turn to friends who are lawyers or accountants who can guide you in drafting a business project, evaluating the starting budget, the risks, the profit margins and the chances of success. You must ask yourself if your idea is contextualised in the territory in which you live, if the request is adequate, if you have sufficient resources: it is important to also consider the competition.

The starting financing

With regard to public funding, the State stimulates the creation of small and medium-sized enterprises, facilitating start-ups and streamlining bureaucratic dynamics. For example, there are some interesting subsidies to young private individuals who want to start a business, or to women entrepreneurs. State procurement and financing are often directed in favor of the territory, with the aim of re-evaluating local resources and the beauty of Italian soil.

Third party financing

The request for external financing, on the other hand, presupposes the offer of certain guarantees in the form of personal assets, such as the mortgage on the home, for example. This is something highly risky because every loan implies a certain type of interest. Starting a business from scratch with other people’s funds is much more dangerous than drawing on your savings and real resources. The advice is to evaluate the actual possibilities and reduce risky enthusiasms that could lead to inevitable and painful failures.

Success strategies

Once the potential, resources and risks have been assessed, one of the first fundamental steps to take is to organize a marketing strategy that makes the company known. It’s about creating a site and developing an SEO plan, for extended Search Engine Optimization, in order to be immediately visible on search engines and to be known. We need to come up with a catchy slogan, make use of social media, apps on smartphones, or tap into youtube and take advantage of all the media tools you have available. Everything else is in your hands, in the passion and skill you will put into your company. Good luck!

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